Experience

Freelance
Jan 2024 - Present

72andSunny LA
July 2017 - Jan 2024

GPY&R Melbourne
March 2014 - Oct 2016

Young Lions Digital Finalist 2015

JWT Melbourne
Nov 2013 - Feb 2014

Wunderman
June 2012 - September 2012

BACHELOR OF COMMUNICATION (ADVERTISING) - RMIT 2010/11 - 2013

Participant in Gruen Planet's 'The Pitch’ - Episode 3, September 2013

Awards

ADOBE ACROBAT 2023
D&AD Sound Design & Use of Music / Existing Music
Shortlisted

ADOBE STOCK FILM FEST 2021
ANDYs 2021
Shortlisted

Clios 2021
Silver for Experience/Activation

YouTube Works 2021
1st place: Brands as Creators category, commending its insightful approach to community engagement.

Shorty Awards 2021
Best Use of Storytelling

AdAge 2021
Content Marketing of the Year

ADOBE DIVERSE VOICES: WHEN I SEE BLACK
AAF Mosaic Awards 2021
Multicultural Integrated Campaign

Shorty Awards 2021
Gold: Multicultural Community Engagement
Audience Honor: In Multicultural Community Engagement

GOOGLE NEST ANTHEM
AICP 2020
Post Awards/Color Grading: Google Nest “Anthem”

MELANOMA LIKES ME
One Show 2016
Gold - Social Media / Branded Social Campaign
Gold - Direct / Digital
Merit - Mobile / Use of Tech

Andy Awards 2016
Richard T. O'Reilly Award for Outstanding Public Service (Grandy For Good)
Gold- Public Service Social Marketing

D&AD 2016
Graphite Pencil - Creativity for Good (White Pencil)
Wood Pencil - Media / Use of Social
Wood Pencil - Mobile / Use of Social
Wood Pencil - Digital / Use of Social
Wood Pencil - Direct / Direct Response/Digital

Webby Awards 2016
Finalist - Experiential and Innovation

New York Festival 2016
Second Prize - Mobile (Messaging)
Third Prize - Media (Digital: Social Media)
Third Prize - Public Service Announcements

AWARD Awards 2016
Gold - Creativity for Good
Gold - Direct - Non Commercial Direct Campaign
Gold - Digital - Social Media Charity
Gold - Promo + Activation Best Use in a Charity Campaign
Silver - Creative Innovation / Conceptual Innovation

Cannes Lions 2015
Silver – Promo and Activation, Digital & Social
Bronze – Promo and Activation, Product and Service
Bronze – Media: Digital and Social - Use of Mobile Devices
Bronze – Innovation, Creative Data – Social data
Finalist – Health and Wellness, Digital
Finalist – Innovation, Creative Data – Use of real-time data

Spikes Asia 2015
Grand Prix for Good
Gold – Promo and Activation
Gold – Direct
Gold – Media
Silver – Promo and Activation
Bronze – Mobile
Finalist - Digital, Charities: public health and safety
Finalist - Digital, Response/real-time activity

LIA Awards 2015
Gold - Non-Traditional - Public Service/Social Welfare
Silver - Non-Traditional - Guerrilla Marketing
Bronze - Digital - Public Service/Social Welfare
Finalist - Digital - Use of Social Media

B&T Best Digital Campaign of the Year Finalist 2015

ADNEWS 2016
Best Use of Data
Best Use of Mobile

BADC Awards Best of Show

WPP'ed Cream 2015
Winner of Healthcare Digital, Public Service, Advertising, Promo & Activation

The Directory Big Won Rankings 2015
4th most Innovative Campaign
11th top Direct Campaign

THE BILLBOARD WITH NOTHING TO HIDE
Spikes Asia 2015
Silver - Outdoor, Adapted billboard and posters
Silver - Media, Use of outdoor
Finalist – PR, Practices and Specialisms

LIA Awards 2015
Finalist - Billboard - Foods

Clients

United Airlines, Google, Adobe, match, See's Candy, eBay, Schweppes, The Melbourne Fashion Festival, Australia Post, The Lost Dogs’ Home, Melanoma Patients Australia, Fairtrade Australia/ New Zealand, Adidas, Levis, Kraft, The Cancer Council, Heinz and Ford.