Adobe Photoshop
The World is your Canvas.
In 2020, Adobe Photoshop put out a wildly imaginative campaign Fantastic Voyage.
In 2021, we pick up where we left off with a campaign called The World Is Your Canvas as we take a journey through a city's streets to watch them get remixed and reimagined by various artists.
Through first person POV we watch as our character from Fantastic Voyage uses photoshop tools in the real world to make her world a brighter, trippier and more interesting place.
We also went behind the scenes of the hero film, interviewing four hero artists of the campaign Chibu Okere, Kate Moross, Natasha Cunningham and Kervin Brisseaux. In these films we got to learn about their process and inspiration as we watch Photoshop’s tools re-create their scene.
Directors: DVEIN
Agency: 72andSunny
Production company: Mathematic