Adobe
When I See Black
The Black experience is not monolithic; it’s a tapestry of different backgrounds, identities and expressions and beyond.
The next generation of young Black creators needs to see this full spectrum in order to find their own place and creativity within it.
So, Adobe and 72 partnered up to create an extensive campaign called "When I See Black" that unveils the unseen spectrum of the Black experience through the eyes and voices of Black creators.
Complex Partnership
Adobe then brought this effort to ComplexLand, the first of its kind.
Attendees could explore a virtual playground with gamified retail experiences, panels, and performances. The Adobe Creativity Space served as an interactive art gallery housing the When I See Black exhibit, a dynamic destination for some of the most powerful and latest expressions of Black creativity.
A big thank you to all the artists we worked with:
Esther Luntadila, Crystal Kayiza, Temi Coker, Barry Yusufu, Devin Wesley, Aurélia Durand, Shani Crowe, Yannis GuiBinga, Asia Hall, Lawrence Agyei, Ismail Zaidy, Joshua Kissi, Bria Nicole, Vactu Art, Juan Veloz, Winnie Weston, and Dana Scruggs.
AWARDS
AAF Mosaic Awards 2021
Multicultural Integrated Campaign
Shorty Awards 2021
Gold: Multicultural Community Engagement
Audience Honor: In Multicultural Community Engagement