Google Nest Launch

In May 2019, Google and Nest merged into one big blended family of connected home devices.

To prove that Nest was truly helpful around the house, we launched the news by setting aside Google's typical portrayal of the perfectly art directed family life (that clearly needed no extra help from our hardware) for a more real, dysfunctional and charming reflection of what home is really like.

This :90 second film launched at Google’s iO conference and was praised on the front page of Adweek and Shots. 90% of the casting is real friends, families, and couples, which made each moment all the more tender.

Recognized at AICP and now part of the permanent collection at the MOMA.