A strength that sets you free

For far too long, people were told a good workout leaves you feeling sore and needing recovery days. Pvolve is a new workout method that promises to lift, tone, and sculpt your body — without breaking it. This campaign shows what happens when you experience the method’s mind-body connection, and the liberating confidence that comes from getting stronger with Pvolve.

We created a launch film and campaign photography starring Jennifer Aniston that uses beautiful visual metaphor to emphasize the strength, mobility, and the confidence that Pvolve delivers with their low impact fitness method.